Text reading 'FUEL THE PASSION MEDIA INFORMATON' with a red to blue gradient line below the top text.

About Us

Fuel the Passion is an independent, UK-based automotive media outlet focused on Aston Martin storytelling, heritage, ownership and community. Founded in 2024 by Dan Thorpe, FTP produces weekly editorial articles, long-form YouTube films, photography and coverage of events across the Aston Martin Owners Club and the wider Aston Martin community.

In 2025, Fuel the Passion was honoured with the Roger Thornton-Brown Trophy from the Aston Martin Owners Club, awarded for “using IT to benefit Members.” This recognition reflects FTP’s commitment to supporting the community through digital storytelling and event coverage.

Our Editorial Mission

Fuel the Passion exists to bring owners, enthusiasts and the AMOC community closer to the Aston Martin world through authentic, heartfelt and high-quality storytelling. Our mission is to document the passion behind the marque, celebrate its heritage, and share real-world ownership insight.

Our content includes long-form YouTube films, editorial articles, event reporting, behind-the-scenes access and owner interviews. Everything we publish is created independently and with deep respect for the Aston Martin marque, its history, its people and its community.

FTP is not affiliated with Aston Martin Lagonda. We operate as a small but growing enthusiast-led media outlet, committed to producing accurate, high-quality, non-commercial editorial coverage.

Editorial Focus

Our coverage includes:

  • Weekly Aston Martin news roundups

  • Heritage and model history features

  • Real-world ownership and maintenance insights

  • AMOC events and community stories

  • Video interviews and behind-the-scenes content

  • F1, corporate updates and motorsport features

All content is produced independently and with deep respect for the Aston Martin marque and its community.

Audience & Reach

Fuel the Passion serves a highly targeted, enthusiast-led audience of Aston Martin owners, fans and community members.

  • Website: ~600–700 monthly visits and growing

  • YouTube: Expanding channel with regular long-form films

  • Social: Engaged community of Aston Martin enthusiasts

While still early in its development, FTP is growing steadily week by week in readership, video views and returning visitors.

Editorial Standards

Fuel the Passion is committed to:

  • Accurate reporting

  • Respectful and heritage-led storytelling

  • Non-commercial editorial use of Aston Martin materials

  • Transparent ownership discussions

  • Supporting the Aston Martin and AMOC communities

Use of Aston Martin Imagery

All Aston Martin–related images and media used on Fuel the Passion are reproduced strictly for non-commercial editorial purposes. Our merchandise uses only original FTP-designed artwork and does not include any Aston Martin trademarks, branding or press imagery.

Editorial & Copyright Notice

Fuel the Passion is an independent media platform and is not affiliated with, endorsed by, or connected to Aston Martin Lagonda. All Aston Martin–related imagery is used in accordance with editorial guidelines and never for commercial or promotional use.

Contact

For media enquiries or collaboration opportunities:

Dan Thorpe
Editor, Fuel the Passion
📧 fuelthepassion.dt@gmail.com
🌐 www.fuel-the-passion.co.uk