Media Information
Fuel the Passion - Media Information
About Fuel the Passion
Fuel the Passion is an independent UK-based automotive media platform specialising in Aston Martin.
Founded in 2024 by Dan Thorpe, Fuel the Passion, FTP, tells the stories surrounding the marque through original films, editorial features, motorsport coverage, photography, ownership experiences, heritage and the people behind the cars.
Our coverage extends across Aston Martin road cars, historic models, ownership, the company and its future, international motorsport and the wider Aston Martin community.
FTP publishes across its own website and YouTube channel, including the FTP Weekly Roundup, long-form Featured Articles, original automotive films and the dedicated FTP Motorsport Hub.
Our aim is simple: to take enthusiasts beyond the headline or specification sheet and closer to the people, history, experiences and stories that make Aston Martin such a distinctive marque.
Where Every Drive Tells a Story.
Our Storytelling
Fuel the Passion combines the perspective of an enthusiast with the standards and approach of an independent specialist automotive media outlet.
Our work includes:
Original long-form automotive films
Interviews and behind-the-scenes features
Aston Martin heritage and model history
Real-world ownership and driving experiences
Motorsport reporting and analysis
Company, product and industry coverage
Event and community reporting
Long-form editorial and research features
FTP has produced and published content following collaboration and access involving organisations across the Aston Martin world, including Aston Martin Works, Aston Martin Heritage Trust, Aston Martin Owners Club and Blackthorn Racing.
These relationships allow FTP to bring its audience closer to the cars, people and stories it covers while retaining its own independent editorial voice.
Aston Martin Works
Fuel the Passion has worked with Aston Martin Works at Newport Pagnell to produce original heritage-focused film content exploring the people and stories behind some of Aston Martin's most significant cars.
Our work at Newport Pagnell reflects an important part of FTP's wider ambition: not simply documenting the cars themselves, but recording the knowledge, memories and experiences of the people responsible for creating and preserving them.
Aston Martin Heritage Trust
Fuel the Passion has worked with the Aston Martin Heritage Trust, drawing upon its extraordinary heritage resources and expertise to help tell the history of Aston Martin accurately and authentically.
Heritage is a fundamental part of FTP's editorial coverage, connecting the Aston Martins of today with the cars, people and events that shaped the marque.
Aston Martin Owners Club
Fuel the Passion regularly covers the activities, cars and people of the Aston Martin Owners Club, alongside stories from the wider Aston Martin owner and enthusiast community.
In 2025, Fuel the Passion was honoured with the Roger Thornton-Brown Trophy, awarded by the Aston Martin Owners Club for “using IT to benefit Members.”
The award recognised FTP's contribution to the community through digital storytelling, films and event coverage.
Motorsport
Motorsport has become an increasingly important part of Fuel the Passion.
Through the FTP Motorsport Hub, we follow Aston Martin competition around the world, including Formula One, the FIA World Endurance Championship, IMSA, GT World Challenge Europe, British GT, DTM, International GT Open and Michelin Le Mans Cup.
FTP has also worked closely with Blackthorn Racing, providing behind-the-scenes coverage and original films following the team's Aston Martin racing programme.
Our motorsport storytelling concentrates not only on results, but also on the teams, drivers, engineers, cars and human stories behind competition.
Our Editorial Mission
Fuel the Passion exists to bring owners and enthusiasts closer to the Aston Martin world through accessible, informed and engaging storytelling. We believe the strongest automotive stories often exist beyond performance figures and press releases. They are found in the people who designed and built the cars, the owners who preserve and drive them, the teams competing with them, the history behind them and the experiences created around them.
FTP therefore approaches Aston Martin from several perspectives; road cars, ownership, heritage, people, business and motorsport, while maintaining an independent editorial voice.
We are enthusiasts of the marque, but enthusiasm does not prevent us from asking questions, examining developments or presenting balanced analysis where appropriate. Accuracy, context and respect for our audience remain central to everything we publish.
Editorial Independence
Fuel the Passion is independently owned and operated.
FTP is not affiliated with Aston Martin Lagonda Global Holdings plc, and our coverage should not be interpreted as representing the views of Aston Martin or any organisation with which we collaborate.
Access, invitations, supplied material or collaboration do not automatically determine editorial coverage or opinion.
Where a commercial, affiliate, sponsored or otherwise material relationship is relevant to a piece of content, FTP aims to identify that relationship clearly and transparently.
Editorial Standards
Fuel the Passion is committed to:
Accurate and responsible reporting
Clearly distinguishing fact, analysis and opinion
Respectful treatment of contributors and interviewees
Proper attribution of information and source material
Transparent disclosure of relevant commercial relationships
Responsible use of supplied and licensed media
Correcting substantive factual errors when identified
Maintaining editorial independence
Our purpose is to inform, document and celebrate the Aston Martin world while retaining the trust of the audience that follows our work.
Audience
Fuel the Passion serves a highly focused international audience of Aston Martin owners, prospective owners, motorsport followers and marque enthusiasts.
Rather than attempting to be a general automotive publication, FTP concentrates on building a specialist audience with a genuine interest in Aston Martin and the stories surrounding it.
Our audience follows FTP through:
Fuel the Passion website
YouTube
FTP Weekly Roundup
Featured Articles
FTP Motorsport Hub
Social and community channels
Audience and platform statistics are available to prospective collaborators and media partners on request.
Working With Fuel the Passion
Fuel the Passion welcomes appropriate opportunities involving:
Editorial access
Interviews
Heritage stories
Cars and collections
Motorsport teams and drivers
Events
Product launches and previews
Automotive organisations and specialists
Filming opportunities
Editorial partnerships
Relevant commercial collaborations
Any collaboration should fit naturally within FTP's Aston Martin-focused audience and editorial identity.
Images, Video & Copyright
Fuel the Passion uses a combination of original photography and video, authorised or supplied media, licensed material and imagery made available for legitimate editorial use.
Copyright and trademarks remain the property of their respective owners.
The Aston Martin name, associated model names, logos and trademarks are the property of Aston Martin Lagonda and/or their respective rights holders. Their appearance within FTP editorial coverage does not imply ownership, affiliation or endorsement unless specifically stated.
Fuel the Passion-branded merchandise and original FTP creative work are produced separately from Aston Martin-owned trademarks and intellectual property unless appropriate permission or licensing has been obtained.
Contact
For editorial enquiries, filming opportunities, media access or collaboration:
Dan Thorpe
Editor & Founder
Fuel the Passion
📧 fuelthepassion.dt@gmail.com
🌐 www.fuel-the-passion.co.uk
Fuel the Passion
Where Every Drive Tells a Story.