Text reading 'Partnerships & Collaborations' with a red to blue gradient line underneath.

Introduction

Fuel the Passion is more than a YouTube channel — it’s a growing automotive lifestyle brand dedicated to celebrating the stories, people and places behind the Aston Martin world.

Through cinematic films, long-form storytelling, and authentic ownership insights, Fuel the Passion has become a trusted voice within the Aston Martin Owners Club (AMOC), at major British automotive events, and across a passionate, highly engaged community of enthusiasts.

We welcome opportunities to collaborate with brands, events, and institutions whose values align with ours: craftsmanship, heritage, authenticity and the joy of driving.

Who we are

Close-up of a vintage red Aston Martin sports car at a car show, with a prominent front grille, headlights, and a mountain landscape in the background. A banner celebrating 90 years is visible.

Founded by Aston Martin owner Dan Thorpe, Fuel the Passion documents real-life motoring adventures with his FTP Vantage, including:

  • AMOC meetings, concours events and international tours

  • Major motoring festivals such as Goodwood Revival, Silverstone Festival & Salon Privé

  • Heritage stories and rare Aston Martin features

  • Behind-the-scenes access to workshops, restorations and racing teams

  • Honest, engaging commentary on ownership, community and car culture

Fuel the Passion is now a recognised presence at UK automotive events and a respected community storyteller within the Aston Martin world.

What makes Fuel the Passion Unique

Dan from Fuel the Passion, walking between two sports cars, a black Aston Martin and a green racing car, in front of a modern industrial building on a sunny day.

Authentic Owner Perspective
Real stories from behind the wheel of an Aston Martin — relatable, honest and experience-led.

  1. High Production Quality
    Cinematic footage, carefully crafted editing, thoughtful narration and a consistent visual identity.

  2. Deep Access to the Aston Martin Community
    Regular coverage of AMOC activities, owner stories, concours events and heritage displays.

  3. Premium, British-Focused Audience
    Viewers with strong brand loyalty, discerning tastes and a passion for craftsmanship and design.

  4. Consistent Long-Form Storytelling
    Documentaries and event films that provide meaningful, evergreen value — not disposable content.

Our Audience

A vintage Aston Martin DB5 silver-colored sports car displayed at an indoor car show, surrounded by people viewing and admiring it.

A highly targeted and influential group:

  • Primary age group: 30–65

  • Location: United Kingdom, Europe, USA

  • Interests: Aston Martin, heritage motoring, British craftsmanship, automotive events, luxury lifestyle

  • Behaviour: High watch-time, strong engagement, deep loyalty, high purchasing intent

This audience is niche but premium — ideal for brands seeking meaningful exposure rather than mass-reach noise.

Partnership Opportunities

Black car lifted on a hydraulic hoist inside an automotive workshop, view from below with other cars and people outside visible through the open garage door.
Aerial view of a large residential complex with multiple buildings, parking lots, and a golf course surrounded by trees.

Fuel the Passion offers a range of partnership options:

1. Product Integrations

Car care, detailing, accessories, tools, tech, travel gear or lifestyle products that align with our premium automotive audience.

2. Event Partnerships

Coverage of launches, private previews, track experiences, concourse events, press days or brand activations.

3. Story-Driven Sponsored Episodes

Thoughtful, narrative-based films featuring your brand within a meaningful real-world context — not standard ads.

4. Heritage & Museum Collaborations

Working with automotive museums, archives or heritage foundations to tell stories that matter.

5. Workshop & Restoration Features

Garage tours, restoration journeys, behind-the-scenes workshops and multi-part documentary series.

6. Long-Term Brand Ambassador Roles

Ongoing partnerships with brands that align strongly with our values and audience.

7. Photography & Social Content

High-quality stills or short-form content captured during events, features or shoots.

If you have an idea outside these categories, we’d love to explore it.

Previous work

Inside a race car with a man seated in the driver seat wearing a cap, sunglasses, and a blue shirt, reaching for a monitor. The car's interior features a carbon fiber dashboard with a digital display, a racing wheel with various buttons and switches, and a roll cage. Outside, a few people are visible through the windshield.
Aerial view of a large mountain resort with lush green trees and buildings, with mountains and cloudy sky in the background. Overlaid text says: 'Aston Martin Owners Club 90th Anniversary.'
A man gesturing towards a black Aston Martin sports car with some missing headlight or front panel parts, parked on a gravel driveway near a wooden house and greenery.
A man smiling in front of a vintage racing car at an outdoor event with many people and a large building in the background.

Fuel the Passion has produced content that has covered stories involving:

  • Aston Martin Owners Club (AMOC)

  • Aston Martin Heritage Trust (AMHT)

  • Major UK automotive events including Silverstone Festival, Goodwood Revival & Salon Privé

  • Interviews with industry figures, such as the CEO of Blackthorn Racing

  • Workshops, restorers and owners from across the UK car community

This foundation ensures future partners benefit from an audience that values trust, craft and authenticity.

A man standing next to a black sports car on a grassy field with a castle in the background and cloudy sky above.
Side profile of Dan from Fuel the Passion, standing in a busy outdoor car show, with many cars and people in the background on a clear, sunny day.
A man taking a selfie outdoors at a classic car show, with vintage cars lined up on a grassy field and trees in the background.
A man with short hair wearing a black jacket standing outside of Max Car Care auto shop.
A man in a black quilted jacket is touching a black sports car's hood with one hand while holding a clear plastic cup in the other hand, in a parking lot with vintage and modern cars and trees in the background.
Two men standing in front of a black Aston Martin car at an outdoor car event. The man on the left has gray hair, a beard, and is wearing a blue blazer and khaki pants. The man on the right has glasses, gray hair, and is wearing a black jacket and beige pants. Other people and vintage cars are visible in the background.

Why Brands would want to choose Fuel the Passion

A highly engaged, high-value niche audience

  • Premium aesthetic and consistent visual branding

  • Storytelling that feels genuine, not promotional

  • Strong credibility within the Aston Martin community

  • Audience trust built through honest, respectful content

  • A creator who attends events, meets owners, and documents real experiences — not studio commentary

Fuel the Passion provides brand exposure that feels meaningful, natural and long-lasting.

Man standing with arms outstretched among classic and luxury cars at a car show, with a banner that reads 'Aston Owners Club' and a clear sky.

Let’s work together

If you represent a brand, event, workshop, or heritage institution and would like to explore a collaboration, we’d love to hear from you. Email Dan, or complete the online contact form below;

📧 Partnership enquiries:
fuelthepassion.dt@gmail.com

Media kit and channel analytics available upon request.